ISO INTERNATIONAL STANDARD 19731 First edition 2017-06 Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements Analytiquenumériqueetanalyseswebpourlesbesoinsd'étudesde marcheé, études sociales et d'opinion-Vocabulaire et exigences de service Referencenumber ISO19731:2017(E) iso Intemational Organization for Standardization JIANG INST OF STANDARDIZATION C1 5956617 @IS02017 ed without license from IHS IS0 19731:2017(E) COPYRIGHTPROTECTEDDOCUMENT IS02017,Published inSwitzerland All rights reserved. Unless otherwise specified, no part of this publication may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below or ISO's member body in the country of the requester. ISOcopyrightoffice Ch. de Blandonnet 8. CP 401 CH-1214 Vernier, Geneva, Switzerland Tel. +41 22 749 01 11 Fax +4122 749 09 47 [email protected] www.iso.org Intemationaibr PrganizationforStandardization Licensee-ZHEJIANG INSTOF STANDARDIzoISQ30,7 - All rights reserved networking permited without license from IHS Notfor Resale, 2017/8/21 02:11:23 IS0 19731:2017(E) Contents Page Foreword ..iv Introduction.. ... 1 Scope.. 2 Normative references 3 Terms and definitions ..1 4 Research project management requirements ..6 4.1 Organization and responsibilities .6 4.1.1 Managementoftheresearchprocess ..6 4.1.2 Project management responsibilities .6 4.1.3 Appointmentofaresearchqualitymanager 4.2 Confidentiality of information 7 4.3 .7 Documentationreguirements. 4.3.1 General .7 4.3.2 Control of documents (other than project-related documents) .7 4.3.3 Control of research project documents. 7 4.3.4 Controlofrecords .7 4.4 Competence and training 7 4.5 Subcontracting/outsourcing .8 4.6 Reviewingtheeffectiveness oftheresearchprocessrequirements ..8 4.6.1 Project management review. ..8 4.6.2 Problems and complaints management 4.6.3 Internal audits. .9 5 Proposals and tenders .9 5.1 Proposalsand tenders from serviceprovidertoclients 5.2 Other aspects to be established by service providers. ..10 5.2.1 General .10 5.2.2 Data cleaning and editing. ..10 5.2.3 Sentiment and/or text analysis .11 5.2.4 Website usage and measurement analytics ..11 6 Execution of the project .12 6.1 General .12 6.2 Digital analytics and web analysis data collection .12 6.2.1 Data collection methodology. ..12 6.2.2 Validation of data collection process ..12 6.2.3 Participant safeguards ..13 6.2.4 Weighting ..13 6.3 Protection of individuals .13 6.4 Device monitoring. ..13 6.5 Reporting ..14 6.6 Data retention. .15 6.7 Datasecurity ..15 6.8 Ownership and publication of results .15 Bibliography .17 iii icensee=ZHEJIANG INST OF STANDARDIZATION C1 5956617 No reproduction or networking perm d without license from IHS